FAQ’s

Absolutely!
Our goal is the same as yours and your real estate agent’s…to help you get the most money for your home in the shortest amount of time!
Did you know…

• Price & Presentation totally sell a home!
• Staging Return on Investment average is 586%.  – Bankrate.com
• You never get a second chance to make a first impression, and buyers spend an average of only 6 minutes in a home.
• The longer a property stays on the market, the lower the price will drop.  – National Association of Realtors
• 80% of the population can’t visualize a home’s potential — so let’s show them!
• Staging gives you beautiful photos for your online listing!  9 out of 10 buyers search online first!  If they like what they see online, it means more foot traffic for your listing!
• Staging helps your home sell faster.  Price falls an average of 1% per month it’s on the market.  Faster sale = more profit!

Redesign means that we rearrange furniture and accessories from room to room, and suggest paint colors and certain upgrades that will give you a big return on your investment.  We can even arrange for and/or supervise the labor on any of these upgrades.

Not necessarily.  We’ll work with what you have and if it’s necessary to purchase products, we’ll recommend items that fit your budget.

Staging for sellers who are living in their home.

Occupied Staging is preparing a home for market, making it appealing to potential home buyers, utilizing the seller’s own furniture and décor. It can include editing certain items, rearranging furniture and décor, and suggestions for adding a few layers of on-trend décor.

A personalized game-plan for sellers who are living in their home to prepare it for market.

A Staging Consultation by Imagine Gurus includes a personalized written report (“Profit List”) of everything needing to be done to prepare the home for market. An Imagine Gurus Stager will walk through the property with the seller, explaining each item on the Profit List and the “why,” which includes an explanation of the latest trends and buyer psychology. Other topics covered in the Staging Consultation are necessary repairs, tradespeople recommendations, and paint color suggestions.

If the seller requires additional assistance getting the Profit List accomplished, Imagine Gurus is pleased to help.

Staging for sellers who are not living in their home.

A vacant house needs some “life” to it. Staging certain key areas can elicit an emotional response in buyers, so they imagine themselves living there. Staging brings scale and warmth, and reduces buyer objections.

Home Staging for Homeowners (i.e. those dwelling, not selling!)

Decorating for the needs and desires of the “dwellers.”

Redesign utilizes the seller’s own furniture and décor, rearranged for a fresh new look. It can include removing some items and adding layers of on-trend décor and/or furniture. Paint color, repair, and remodel/upgrade advice is given.

Redesign is an affordable alternative to interior decorating, when just a little “refreshing” is needed.

Yes. Even Stagers need a Stagers’ help to sell their own homes.

Why should I hire a Stager?

Because the way we live in and the way we market a house are completely different, a Stager brings an objective view. A Stager has a specific skill set via training and accreditation. A Stager has knowledge of recent trends and the psychology of buyers. With a Stager, you’ll have the “competitive edge.”

You are in control. It’s up to you. Do keep in mind that Staging is a formula. The more closely you follow the formula, the better the results will be.

Sometimes, a seller doesn’t have the time or energy to get everything accomplished, in which case, the stager can help implement the suggestions.

As they say, “Light and Bright sells homes.”

Light wall colors are best because they bounce light for the photographs and make them bright and crisp looking.  Soft white or light grey are good choices. The same color throughout the house is recommended.

Does “bait and switch” seem like a good idea?

The idea of staging is to elicit an emotional response from a buyer and make them “fall in love” with the house. If they get excited about the look of a virtually staged home online and it’s vacant when they arrive, it’s a big “let down.”

The best scenario is to view Staging be your “competitive edge” in listing your home at what the market can support, rather than at an inflated value.

Preparing your house for market and Staging it is a pre-photo necessity to put its “best foot forward,” so it sells quickly and for top dollar.

The aim is to be the best listing among your competition, which may lead to a multiple offer situation and/or a bidding war. But, it’s best to let this happen organically.