Staging

YES! Homes are Still Selling During COVID-19!

If you’re wondering whether homes are still selling during this strange time, then answer is YES! During the last 8 weeks, 17 listings that Imagine Gurus has consulted on or staged have gone under contract! Here’s the breakdown: 10 listings under contract in 2-7 days 3...

Are You Prepared for a Flooded Summer Housing Market?

As our local economy begins opening up, we are expecting a bountiful rush of sellers ready to get their houses listed. As real estate agents, you’ll be busier than ever as the volume of spring and summer listings merge into one limited summer market. Staging will...

Staging Works: A Case Study in Universal City

Staging Works: A Case Study in Universal City PROBLEM: Listing in Universal City, Texas, on the market for 367 days with no sale. SOLUTION: Remove wallpaper and paint foyer for a great first impression, then STAGE the home to entice buyers. RESULT: Only 20 days on market after...

How To Sell Your House in 2020

Redfin recently interviewed me for an article on staging. The author, Emily Huddleston, reached out and asked me to share this new article with you all. After reading it, I knew it would be helpful to my real estate agent friends and sellers. How to Sell Your...

Staging Mistakes to Avoid When Selling Your Home

[Our staging advice was featured on Redfin.com. Here’s the article, written by Emily Huddleston, Redfin] With such a competitive housing market, staging is a critical step in the home selling process. Not only does it make your home stand out in listing photos, but it also...

Success Stories I Want to Share

I just love motivational success stories, do you? If so, read on. Pssst…sellers and real estate agents will be especially interested. Recent Success Example #1: Staged Homes Sell Faster Imagine Gurus partnered with Vintage Oaks Realty to market several homes in Vintage Oaks, New Braunfels. Here’s what broker...

Staging Secrets Revealed: Subtracting and Adding Layers

As I often say, the way we live in and the way we market a house are completely different. One of the differences is in how we subtract certain layers of ourselves from the home and then add strategic layers to create a specific look. Layers...

The Small Touches Make a Big Difference

Often, when I’m conducting a Staging Consultation, I mention small touches to each room. It may come across as something of little importance or not worth the time or even minimal cost to do it. However, Staging is in large part about evoking emotion, and...